Selling a home in Perth can be a smooth, profitable experience, or a frustrating one that leaves money on the table. The difference often comes down to knowing what not to do. After helping hundreds of sellers across suburbs like Doubleview, Karrinyup, Wembley Downs, Trigg and Scarborough, I see the same mistakes crop up again and again. Here are five of the biggest, and how to avoid them.
1. Setting the Asking Price Too High
It is natural to want top dollar, but overpricing is the fastest way to stall your sale. Today's buyers are educated. They know the market and will compare your home to everything else online. If you launch too high, you risk losing early momentum and eventually having to discount, often well below what you could have achieved with the right strategy from the start.
The fix: get an honest, data-backed appraisal. A good agent will show you what has sold recently, what is on the market now, and exactly where your home fits in.
2. Ignoring Presentation
First impressions are everything. If your home looks cluttered, tired or poorly maintained, buyers will either scroll straight past online or walk through with low expectations, even when the home has genuinely good bones.
The fix: clean, declutter and consider some light styling. Focus on lighting, kerb appeal and fixing the obvious flaws. You do not need a full renovation, just a polished, fresh presentation.
A small difference in commission can cost you tens of thousands in your final sale price if the campaign isn't handled well. In real estate, you usually get what you pay for.
3. Waiting Too Long to Engage an Agent
Many sellers leave it until the last minute to bring in an agent, by which point they have already made big decisions about price, upgrades or timing, sometimes the wrong ones.
The fix: bring your agent in early. A good one will help you plan smart improvements, avoid over-capitalising, and launch at the right time for buyer demand.
4. Choosing an Agent on Lowest Commission Alone
The cheapest agent is not always the best value. As above, a slightly lower fee can quietly cost you far more than it saves if the campaign and negotiation are not handled properly.
The fix: choose an agent on local experience, track record, marketing quality and negotiation skill, not on the fee alone.
5. Selling Without a Clear Strategy
Putting your home online and hoping for the best is not a strategy, it is a risk. The strongest results almost never happen by accident.
The fix: work with an agent who can give you a tailored plan covering pricing, presentation, timing, marketing channels and buyer targeting. That structure is what turns interest into competing offers.
Want to Avoid These Mistakes?
Most of these slip-ups are easy to sidestep with the right advice early. If you would like to make sure your sale is handled properly, from the very first decision through to final negotiations, call me directly on 0410 144 211 or reach out through our contact page. No pressure, just honest advice.
Rob Walker
Director & Licensee, Perth Property Partners
One of Perth's most accomplished agents. Former buyer's agent. Top 1% Salesperson on reiwa.com for five consecutive years. Grand Master REIWA 2022. Rob negotiates over $100M in property transactions annually across Perth's western and coastal suburbs.



